CARLSBAD, Calif., Dec. 15, 2011 /PRNewswire/ Callaway Golf Company (NYSE: ELY) today proclaimed the place of the advanced, resourceful place for multiple Emmy as well as Grammy Award-winning actor, guitarist plus passionate golfer Justin Timberlake . A Callaway Staff Professional because 2008, Timberlake will certainly bring his adaptable talents to be a Creative Director for your Callaway collection regarding Brands. Timberlake will practice this advancement along with execution with high-level concepts within Callaway's advertising and marketing routines and offer wide-ranging consultation to the visible rendering of the Brand. The multi-year deal ended up being publicised by simply Jeff Colton, Sr. Vice President involving Global Brand in addition to Product, Callaway Golf.
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"We include worked with Justin for additional as compared with several years now and happen to be thoroughly impressed using the stage connected with quality he gives to everything he or she is engaged with," said Colton. "Justin is definitely very proficient designer and also an avid golfer with a heavy enthusiasm regarding Callaway products, in addition to their imaginative energy will assist all of us well while most people meet up with our next technology involving golfers. The possibility to bring somebody having his / her multifaceted talents into our inventive matrix is incredibly rare, plus his reviews has by now built an impact."
Timberlake's initial operate to be a Creative Director regarding Callaway will help the Company's 2012 RAZR line of payment golf equipment, like lately launched . Callaway's 2012 production shall be brought out inside the first one fourth connected with upcoming calendar year via this Company's impending "Epic Demo" marketing appearing opportunity this specific weeks time in Las Vegas throughout many iconic city landmarks, just like Bellagio Fountain. Timberlake's contributions that will Callaway's Epic Demo campaign, that features Callaway staff experts Phil Mickelson and Alvaro Quiros, contains collaboration when using the resourceful squads along with Director Joseph Kahn.
"It's generally fantastic when professional assignments encompass subjects of which I am ardent about, along with the sports activity with world of golf as well as my work with Callaway definitely fit that criteria," claimed Timberlake. "I'm awaiting having a fresh opinion for this group concentrating on this societal aspects, enjoyable and also chosen lifestyle connected with Callaway and also enjoying golf."
A excited golfer, Timberlake's climbing reputation inside the hobby additionally comprises annual hosting duties on the Justin Timberlake Shriners Hospitals with regard to Children Open PGA Tour celebration inside Las Vegas, NV along with engagement within the significant Pro Am tournaments. Along along with his parents, Timberlake owns as well as works out Mirimichi, a world-class championship golf program and also knowing service found in close proximity to his hometown of Memphis, Tenn.
About Callaway Golf
Through a great unwavering investment to be able to innovation, Callaway Golf Company (NYSE:ELY) makes product or service intended in making just about every golfer an increased golfer. Callaway Golf Company companies as well as sells golf sets plus tennis balls, along with offers world of golf apparel, boots or shoes and accessories, under that Callaway Golf , Odyssey , Top-Flite , and also Ben Hogan companies with in excess of 110 states worldwide. For more info make sure you visit shop.callawaygolf.com .
CONTACT:
Tim Buckman Callaway Golf (760) 804-4133
For Justin Timberlake : Sonia Muckle M2M Construction Sonia@M2MConstruction
SOURCE Callaway Golf Company
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