Hot! Pabst Blue Ribbon

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Pabst Blue Ribbon (PBR) is a brand of beer sold by Pabst Brewing Company , originally established in Milwaukee , Wisconsin, USA but now based in Los Angeles . Pabst Blue Ribbon is contract-Miller Brewing Company (a few of which were actually Pabst breweries at one time).

Originally calledBest Select, and thenPabst Select, the current name came from the blue ribbons that were tied around the bottle neck, a practice that ran from 1882 until 1916.

Brand history

The company has historically claimed its flagship beer was renamed Pabst Blue Ribbon following its win as "America s Best" at the Chicago in 1893.

Whether the brand actually won an award in 1893 is unclear. Some contemporaneous accounts indicate that many vendors were frustrated by the fair's refusal to award such prizes. One account says that the only prizes awarded by the executive committee were bronze medals, in recognition of "some independent and essential excellence in the article displayed," rather "than merely to indicate the relative merits of competing exhibits."

Sales of Pabst peaked in 1977, when they reached 18 million barrels; by 2001, the brand's sales were below a million barrels, 90% less than the peak.

Taste

Charlie Papazian, president of the , published the following tasting notes for Pabst Blue Ribbon in 2008: "A contrasting counterpoint of sharp texture and flowing sweetness is evident at the first sip of this historic brew. A slowly increasing hoppiness adds to the interplay of ingredients, while the texture smooths out by mid-bottle. The clear, pale-gold body is light and fizzy. Medium-bodied Blue Ribbon finishes with a dusting of malts and hops. A satisfying American classic and a Gold Medal winner at the 2006 ."

Nutritional content

A 12 US fluid ounces (0.35 l) Pabst Blue Ribbon has:

153 calories

12.01 grams of carbohydrates

4.74% alcohol by volume

Marketing and revival

The beer experienced a sales revival in the early 2000s after a two decade-long slump, largely due to its increasing popularity among hipsters in cities such as New York City (Omaha , Nebraska; Louisville , Kentucky; Columbus , Ohio; Chicago , Illinois; Philadelphia , Pennsylvania; Ann Arbor , Michigan; Portland , Oregon; and alternative fashions, the company has opted not to fully embrace the countercultural label in its marketing, fearing that it could jeopardize the very "authenticity" that made the brand popular as was the case with the poorly received OK Soda . Pabst instead targets its desired market as an authentic American beer through product placement in films such as Blue Velvet and AMC's indie music concerts, local businesses, post-collegiate sports teams, dive bars and radio programming like National Public Radio 's All Things Considered .

Pabst Blue Ribbon was featured in South Park episode as an alcoholic beverage for people.

References

Li, Shan (2011-05-14). Los Angeles Times. Los Angeles Times. Retrieved 2011-05-16.

^ Dining Chicago. Chicago's Restaurant & Entertainment Guide, Inc.. Retrieved 2010-05-22.

. Retrieved 9 August 2010.

Bancroft, Hubert Howe. The Book of the Fair: an historical and descriptive presentation of the world's science, art, and industry, as viewed through the Columbian Exposition at Chicago in 1893, designed to set forth the display made by the Congress of Nations, of human achievement in material form, so as to more effectually to illustrate the profess of mankind in all the departments of civilized life. Chicago, San Francisco: The Bancroft Company, 1893. p.83. (10 v. : illus. (incl. ports.), 41 cm.)

Pabst Brewing Co. Timeline from the company's website

^ Rob Walker (June 22, 2003). . . Retrieved 2009-09-17.

. Workman Publishing. 2008.

^ . Fast Company. January 11, 2003. Retrieved 2009-11-01.

. Retrieved 2009-11-01.

Carly Berwick (June 25, 2008). .

Edward McClelland (August 11, 2008). .

. Retrieved 2010-09-21.

Houston , . The team is made up of post-NCAA Division I, II and I and MCLA players. They compete against SWLA teams throughout the state of Texas and play in tournaments in the southern United States region.

Dan Eaton (November 16, 2008). .

Official website

, Wisconsin Historical Society