Victoria 's Secretis the largest American store with underwear started simply by Roy Raymond inside 1977.
History 1977: Founding 1977 1980: The beginning several years 1980 1982: Headed into bankruptcy 1982: Sale for you to The Limited 1983: Strategy alter 1983 1990: Expansion directly into department stores 1990 1993: Persistent quality problems 1993 : Nichols resolves top quality issues 1996: Brand above generate Early 2000s: Growth slows 2006 2008: Growth Products in addition to promoting Current items Pink Swimwear Product story Marketing Victoria 's Secret Fashion Show Victoria 's Secret Angels Nationality Name Contract First using the services of Runway shows Notes United States 1997 2000 1990 1995 2000 1995 Fashion Show sponsor Denmark Helena Christensen 1997 1998 1996 1996 1997 Netherlands Karen Mulder 1997 2000 1992 1998 2000 Czech Republic Daniela Pe tov 1997 2002 1996 1998 2001 United States 1997 july 2004 1996 1996 2005 Argentina In ersus Rivero 1998 1998 1998 2001 France Laetitia Casta 1998 2000 1997 1997 2000 Germany United States Heidi Klum 1999 this year 1997 1997 2009 (host only within 2006) Fashion Show intended for 2002, 2006 last year Brazil Gisele B ndchen 2000 2007 1999 1999 2006 BrazilAdriana Lima2000 current 1999 1999 2008, the year of 2010 present BrazilAlessandra Ambrosio2004 present 2000 2000 found First Pink spokesmodel: 2008 2006 Czech Republic Karol na Kurkov june 2006 2008 2000 2000 2008, the year of 2010 Cayman Islands Selita Ebanks june 2006 last year 2004 august 2005 the year 2010 Brazil 2006 2008 2004 2006 found United States Marisa Miller 3 years ago the year of 2010 2002 2007 the year just gone AustraliaMiranda Kerr2007 provide june 2006 2006 2009, 2011 provide Pink spokesmodel: 2006 2008 NetherlandsDoutzen Kroes2008 found 2005 2005 2006, 2008 2009, 2011 situated NamibiaBehati Prinsloo2009 situated 2007 3 years ago existing Pink Spokesmodel 2008 2011 South AfricaCandice Swanepoel2010 found 3 years ago two thousand and seven existing United Kingdom the new year 2006 2006 the new year United States Chanel Iman the new year 2012 2008 2009 2011 United States the year of 2010 present 2008 2008 present United StatesLily Aldridge2010 situated 2008 this year found United StatesLindsay Ellingson2011 present 2006 2007-present PINK spokesmodels Reception Competitors Operating partitions Victoria's Secret Stores International expansion International franchises Victoria's Secret Direct Catalog e-commerce Corporate extramarital relationships Name Ownership Executives Environmental report Legal proceedings Manufacturing Controversies Criticism Contributions to popular way of life See likewise ReferencesYang, Jeff (17 September 2012). . Wall Street Journal. Retrieved eight October 2012.
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